The Future of the Native Ad Business
Business 2 Community
Marcelo Garcia Cisneros
Native ads, or ads that are made to look like the content that surrounds them, are a growing business. Discussions surrounding native ads have increased as well, with publishers, readers, and content creators alike weighing in on the pros and cons. No matter where you fall on the debate surrounding native ads, the numbers prove that this business is beginning to boom.
According to new BI Intelligence estimates, native ads will drive 74% of all ad revenue by 2021.
Sponsored content done manually is just one part of native advertising. Other types of ad content such as content recommendation, search, and promoted listings will do well with automation.