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Dove apologises for ad showing black woman turning into white one

Posted October 9, 2017 / News 0 0 0

Dove apologises for ad showing black woman turning into white one The Guardian Nicola Slawson Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of...

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How Big Business Got Brazil Hooked on Junk Food

Posted September 18, 2017 / Food Marketing, Infant Formula Marketing, Marketing to kids, News 0 0 0

How Big Business Got Brazil Hooked on Junk Food New York Times Andrew Jacobs and Matt Richtel Children’s squeals rang through the muggy morning air as a woman pushed a gleaming white cart along pitted, trash-strewn streets. She was making...

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Federal Trade Commission Sends Warning Letters to 21 Instagram Influencers

Posted September 13, 2017 / Campaign Updates 0 0 0

New Instagram Influencer Warning Letters Following up on the more than 90 educational letters FTC staff sent to social media influencers and brands in April of this year, the staff has sent warning letters to 21 of the influencers previously...

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Robots Replacing Teachers? Laugh at Your Own Risk.

Posted September 13, 2017 / News, School Advertising 0 0 0

Robots Replacing Teachers? Laugh at Your Own Risk. Emily Talmage This fall, parents in a California school district discovered at a sixth grade open house that their child would no longer have a teacher. Instead, the district had invested in an...

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FTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last

Posted September 11, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

FTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last Ryan Barber The National Law Journal This week, the FTC brought its first enforcement action against an influencer—and took the opportunity to issue new...

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LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes

Posted September 7, 2017 / Native Advertising, News, Online Advertising 0 0 0

LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes AdWeek Lauren Johnson One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the...

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Banned: unhealthy advertisements aimed at kids in the metro in the Netherlands

Posted September 6, 2017 / Food Marketing, News 0 0 0

Banned: unhealthy advertisements aimed at kids in the metro in the Netherlands Mina Solanki I am Expat As a result of the proposal put forward by Alderman of Health, Eric van der Burg, advertisements promoting unhealthy food to children will be...

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Back-To-School Marketing In The 21st Century

Posted September 6, 2017 / News, School Advertising 0 0 0

Back-To-School Marketing In The 21st Century Paul Koulogeorge Forbes As long as there have been schools, there have been people marketing to families at the start of the school year. When the school year began at Plato’s Academy in Ancient...

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Should Music Videos Have to Disclose Product Placement?

Posted August 31, 2017 / Alcohol Advertising, News, Product Placement 0 0 0

Should Music Videos Have to Disclose Product Placement? Pitchfork Jessica Meiselman In the first seconds of DJ Khaled’s video for “I’m the One,” the camera pans onto him inserting a Beats branded earbud into his ear. He speaks into the...

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Coming soon to Facebook Watch: sponsored shows

Posted August 31, 2017 / News, Social Media 0 0 0

Coming soon to Facebook Watch: sponsored shows Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform. Business Insider’s lifestyle brand Insider...

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#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products

Posted August 17, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products Lexology Foley & Lardner LLP Social media influencers have become one of the most effective channels for companies to reach and engage with their...

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Advertisers decry Canada’s proposed restrictions on marketing food to kids

Posted August 17, 2017 / Food Marketing, Marketing to kids, News 0 0 0

Advertisers decry Canada’s proposed restrictions on marketing food to kids The Globe and Mail SUSAN KRASHINSKY ROBERTSON A group representing Canadian advertisers is criticizing proposed restrictions on marketing food and beverages to children...

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