Unethical ploy by Kentucky Fried Chicken September 9, 2018 It’s one thing to advertise to children. It’s another thing entirely to pay parents to turn their offspring into an advertisement. But that’s what Kentucky Fried Chicken (KFC) is doing...
READ MOREFCC chairman says Twitter, Facebook, Google may need transparency law The Verge Jacob Kastrenakes The leader of the Federal Communications Commission says that major web companies like Facebook, Twitter, and Google have offered little...
READ MOREThe Hot College Gig: Online Brand Promoter The New York Times Claire Ballentine Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to...
READ MOREAmazon Sets Its Sights on the $88 Billion Online Ad Market The New York Times Julie Creswell Verizon doesn’t sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise...
READ MORETHE ADDICTIVE WORLD OF TOY UNBOXING VIDEOS GIVES KIDS THE WRONG IDEA ABOUT HOW TO HAVE FUN Quartzy Annabelle Timsit Kids love playing with toys. But apparently, they love watching other kids play with them, too. That’s the appeal behind toy...
READ MORE‘Unhealthy’ Food Ads Banned Under New ASA Rules in UK The National Law Review Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat, Salt and Sugar (HFSS) products to...
READ MOREBRANDS ARE PAYING INFLUENCERS $75K+ TO TRASH THEIR COMPETITORS THE OUTLINE Paris Martineau Over the last three years, the Federal Trade Commission (FTC) has cracked down on Instagram influencers, forcing users to disclose sponcon and brand...
READ MOREInfant formula ruling aims to protect breast-feeding RNZ Maja Burry The Commerce Commission has given interim approval to tighter controls on infant formula. The change will mean manufacturers will not target advertising at parents of babies...
READ MOREYahoo, Bucking Industry, Scans Emails for Data to Sell Advertisers The Wall Street Journal By Douglas MacMillan, Sarah Krouse and Keach Hagey The U.S. tech industry has largely declared it is off limits to scan emails for information to sell to...
READ MOREPetition Delivery to Nestlé : Stop Putting Profits Before Health Recent reports have exposed what we have known for years: Infant formula is big business, and less breastfeeding means more profits for industry. That’s why the infant formula...
READ MOREVerizon throttling could trigger FTC investigation of deceptive practices arstechnica JON BRODKIN Thirteen Democratic members of Congress on Friday asked the Federal Trade Commission to investigate Verizon’s recent throttling of the Santa...
READ MOREBig Tobacco’s Global Reach on Social Media New York Times Sheila Kaplan It’s been years since the tobacco industry promised to stop luring young people to smoke cigarettes. Philip Morris International says it is “designing a smoke-free future.”...
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