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Unethical ploy by Kentucky Fried Chicken

Posted September 10, 2018 / Campaign Updates, News, Targeted Advertising 0 0 0

Unethical ploy by Kentucky Fried Chicken September 9, 2018 It’s one thing to advertise to children. It’s another thing entirely to pay parents to turn their offspring into an advertisement. But that’s what Kentucky Fried Chicken (KFC) is doing...

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FCC chairman says Twitter, Facebook, Google may need transparency law

Posted September 5, 2018 / Data collection, News 0 0 0

FCC chairman says Twitter, Facebook, Google may need transparency law The Verge Jacob Kastrenakes The leader of the Federal Communications Commission says that major web companies like Facebook, Twitter, and Google have offered little...

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The Hot College Gig: Online Brand Promoter

Posted September 5, 2018 / Influencer Marketing, News 0 0 0

The Hot College Gig: Online Brand Promoter The New York Times Claire Ballentine Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to...

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Amazon Sets Its Sights on the $88 Billion Online Ad Market

Posted September 4, 2018 / Data collection, News 0 0 0

Amazon Sets Its Sights on the $88 Billion Online Ad Market The New York Times Julie Creswell Verizon doesn’t sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise...

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THE ADDICTIVE WORLD OF TOY UNBOXING VIDEOS GIVES KIDS THE WRONG IDEA ABOUT HOW TO HAVE FUN

Posted September 4, 2018 / Marketing to kids, News 0 0 0

THE ADDICTIVE WORLD OF TOY UNBOXING VIDEOS GIVES KIDS THE WRONG IDEA ABOUT HOW TO HAVE FUN Quartzy Annabelle Timsit Kids love playing with toys. But apparently, they love watching other kids play with them, too. That’s the appeal behind toy...

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‘Unhealthy’ Food Ads Banned Under New ASA Rules in UK

Posted August 30, 2018 / Marketing to kids, News 0 0 0

‘Unhealthy’ Food Ads Banned Under New ASA Rules in UK The National Law Review Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat, Salt and Sugar (HFSS) products to...

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BRANDS ARE PAYING INFLUENCERS $75K+ TO TRASH THEIR COMPETITORS

Posted August 30, 2018 / Influencer Marketing, News 0 0 0

BRANDS ARE PAYING INFLUENCERS $75K+ TO TRASH THEIR COMPETITORS THE OUTLINE Paris Martineau Over the last three years, the Federal Trade Commission (FTC) has cracked down on Instagram influencers, forcing users to disclose sponcon and brand...

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Infant formula ruling aims to protect breast-feeding

Posted August 29, 2018 / Infant Formula Marketing, News 0 0 0

Infant formula ruling aims to protect breast-feeding RNZ Maja Burry The Commerce Commission has given interim approval to tighter controls on infant formula. The change will mean manufacturers will not target advertising at parents of babies...

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Yahoo, Bucking Industry, Scans Emails for Data to Sell Advertisers

Posted August 29, 2018 / Data collection, News 0 0 0

Yahoo, Bucking Industry, Scans Emails for Data to Sell Advertisers The Wall Street Journal By Douglas MacMillan, Sarah Krouse and Keach Hagey The U.S. tech industry has largely declared it is off limits to scan emails for information to sell to...

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Petition Delivery to Nestlé : Stop Putting Profits Before Health

Posted August 28, 2018 / Campaign Updates, Commercial Alert 0 0 0

Petition Delivery to Nestlé : Stop Putting Profits Before Health Recent reports have exposed what we have known for years: Infant formula is big business, and less breastfeeding means more profits for industry. That’s why the infant formula...

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Verizon throttling could trigger FTC investigation of deceptive practices

Posted August 28, 2018 / Data collection, FTC, News 0 0 0

Verizon throttling could trigger FTC investigation of deceptive practices arstechnica JON BRODKIN Thirteen Democratic members of Congress on Friday asked the Federal Trade Commission to investigate Verizon’s recent throttling of the Santa...

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Big Tobacco’s Global Reach on Social Media

Posted August 27, 2018 / Influencer Marketing, News 0 0 0

Big Tobacco’s Global Reach on Social Media New York Times Sheila Kaplan It’s been years since the tobacco industry promised to stop luring young people to smoke cigarettes. Philip Morris International says it is “designing a smoke-free future.”...

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