Sacramento transit agency has second thoughts about advertising alcohol on buses, trains

The Sacramento Bee
Tony Bizjak
Sacramento Regional Transit officials have backed off a plan to allow alcohol advertising on the sides of buses and light-rail trains, at least momentarily.

Agency staff had proposed a policy change last week to allow the financially struggling agency to increase revenues by accepting beer and wine ads. Agency officials said a review of transit agencies elsewhere shows that others advertise alcohol.

But several RT board members this week balked at the idea, expressing concerns “about promoting alcohol use due to the potential negative health impacts associated with alcohol consumption,” RT spokeswoman Susan Bitar said in an email to The Bee.

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