Pokémon Go criticised for ‘luring’ kids to McDonald’s
Pokémon Go is a bona-fide mobile games craze, with more than 75m downloads so far. But a new partnership in Japan between the game and McDonald is proving controversial.
In Japan, McDonald’s has paid to have thousands of its restaurants classified as Pokémon Go gyms, where people can battle one another. A clever way of getting people to come to its outlets, for sure.
It’s a particularly awkward discussion for the developer, since Niantic has talked publicly about its desire for Pokémon Go to get players out and about in the real world, walking to local milestones and talking to one another. Healthy exercise, in other words, which doesn’t necessarily sit well with a hamburger’n’fries.