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Should Music Videos Have to Disclose Product Placement?

Posted August 31, 2017 / Alcohol Advertising, News, Product Placement 0 0 0

Should Music Videos Have to Disclose Product Placement? Pitchfork Jessica Meiselman In the first seconds of DJ Khaled’s video for “I’m the One,” the camera pans onto him inserting a Beats branded earbud into his ear. He speaks into the...

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Coming soon to Facebook Watch: sponsored shows

Posted August 31, 2017 / News, Social Media 0 0 0

Coming soon to Facebook Watch: sponsored shows Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform. Business Insider’s lifestyle brand Insider...

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#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products

Posted August 17, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products Lexology Foley & Lardner LLP Social media influencers have become one of the most effective channels for companies to reach and engage with their...

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Advertisers decry Canada’s proposed restrictions on marketing food to kids

Posted August 17, 2017 / Food Marketing, Marketing to kids, News 0 0 0

Advertisers decry Canada’s proposed restrictions on marketing food to kids The Globe and Mail SUSAN KRASHINSKY ROBERTSON A group representing Canadian advertisers is criticizing proposed restrictions on marketing food and beverages to children...

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This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud

Posted August 15, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud AdWeek Evan Asano Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was...

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These 42 Disney apps are allegedly spying on your kids

Posted August 8, 2017 / Data collection, Marketing to kids, News, YouTube 0 0 0

These 42 Disney apps are allegedly spying on your kids The Washington Post Brian Fung and Hamza Shaban The Walt Disney Co. secretly collects personal information on some of their youngest customers and shares that data illegally with advertisers...

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How brands are tapping into consumers’ faces – and brains

Posted August 3, 2017 / Data collection, News 0 0 0

How brands are tapping into consumers’ faces – and brains The Drum Lisa Lacy This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly. But it can...

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Baby Formula Industry Spends More On Marketing Than Governments Do Supporting Breastfeeding Moms

Posted August 3, 2017 / Infant Formula Marketing, News 0 0 0

Baby Formula Industry Spends More On Marketing Than Governments Do Supporting Breastfeeding Moms HuffPost Eleanor Goldberg Research continues to show that breastfeeding is the ideal nutrition option for babies. Yet worldwide breastfeeding rates...

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Watchdog Group Files Complaint Over Google Tracking In-Person Purchases

Posted August 1, 2017 / Data collection, News, Online Advertising, Privacy 0 0 0

Watchdog Group Files Complaint Over Google Tracking In-Person Purchases NPR CAMILA DOMONOSKE A privacy watchdog group has filed a complaint with the FTC over Google’s system for tracking purchases Internet users make in person, at physical...

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Celebrity Influencers Continue to Flout FTC Disclosure Rules

Posted July 20, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

Celebrity Influencers Continue to Flout FTC Disclosure Rules JD Supra The Uninfluenced Last fall, national advocacy group Public Citizen sent a report to the Federal Trade Commission alleging that more than 100 “influencers” – actors, musicians...

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FBI warns parents of privacy risks associated with internet-connected toys

Posted July 18, 2017 / Data collection, Marketing to kids, News, Privacy 0 0 0

FBI warns parents of privacy risks associated with internet-connected toys CNBC The FBI on Monday warned parents of privacy and safety risks from children’s toys connected to the internet. In an advisory posted on its website, the Federal...

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Sesame Street and Chrysler Are Tapping Your Nostalgia With a Game Show That Touts Minivans

Posted July 18, 2017 / Marketing to kids, News 0 0 0

Sesame Street and Chrysler Are Tapping Your Nostalgia With a Game Show That Touts Minivans AdWeek Kristina Monllos A paparazzo has found his way onto the set of an atypical outdoor Sesame Street shoot. He’s trying to snap a picture of a...

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