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Hulu’s delicate dance with advertisers and consumers

Posted June 9, 2016 / News, Product Placement 0 0 0

Hulu’s delicate dance with advertisers and consumers Los Angeles Times Yvonne Villarreal Product integration, in which products are blended into scenes, is hardly a new phenomenon. But the practice is becoming more prevalent in an era of...

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Junk food advertising in Canberra could be restricted to tackle childhood obesity

Posted June 9, 2016 / Food Marketing, News 0 0 0

Junk food advertising in Canberra could be restricted to tackle childhood Brisbane Times Natasha Boddy The ACT government could restrict junk food advertising aimed at children and remove unhealthy food from supermarket checkouts as it considers...

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There Are Tons of Ads on Netflix, You Might Just Not be Noticing Them

Posted June 8, 2016 / News, Product Placement 0 0 0

There Are Tons of Ads on Netflix, You Might Just Not be Noticing Them Extreamest Rob Toledo Netflix prides itself on being recognized as an advertisement-free television and movie experience. And Netflix knows its customers will go ballistic if...

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Seeing Risk to Teens, Some Want a Ban on Alcohol Ads in the Subway

Posted June 7, 2016 / Alcohol Advertisements, Alcohol Advertising, News 0 0 0

Seeing Risk to Teens, Some Want a Ban on Alcohol Ads in the Subway City Limits Bob Kirsch The subway cars display advertisements for alcohol. Subway platforms display advertisements for alcohol. Students glance at the advertisements. The...

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New school advertising policy is questioned

Posted June 6, 2016 / News, School Advertising 0 0 0

New school advertising policy is questioned Sentry Wm. Duke Harrington A South Portland city councilor and several residents are questioning a school department plan to raise upward of $30,000 from the sale of display ads, saying it violates a...

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Celebrities ‘mainly plug nutrient-poor, high-sugar products’

Posted June 6, 2016 / Food Marketing, News 0 0 0

Celebrities ‘mainly plug nutrient-poor, high-sugar products’ The Guardian Tim Radford Celebrity endorsements for food and drink products from A-list stars including Britney Spears, Justin Timberlake, will.i.am, Christina Aguilera and...

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Shareholders Confront McDonald’s ‘McTeacher’s Nights’ Inside Their Annual Meeting

Posted June 3, 2016 / Food Marketing, News 0 0 0

Shareholders Confront McDonald’s ‘McTeacher’s Nights’ Inside Their Annual Meeting Alternet Michael Arria On May 26, a number of McDonald’s shareholders directly challenged top executives at the fast-food franchise’s annual...

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A look at how food makers spin science into marketing

Posted June 3, 2016 / Food Marketing, News 0 0 0

A look at how food makers spin science into marketing Portland Press Herald Candice Choi One of the industry’s most powerful tactics is the funding of nutrition research. It carries the weight of academic authority, becomes a part of scientific...

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Health concerns about global baby formula boom

Posted June 3, 2016 / Infant Formula Marketing, News 0 0 0

Health concerns about global baby formula boom Science Daily A new study from The Australian National University (ANU) has found a global boom in the sale of infant and baby formula, especially in China and Southeast Asia, raising concerns about...

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Cutting alcohol ads in sport sends the right message to youngsters

Posted June 2, 2016 / Alcohol Advertising, News 0 0 0

Cutting alcohol ads in sport sends the right message to youngsters The Media Online Susan Goldstein In the U.S. alcohol advertisers spent $2 billion on alcohol advertising in measured media – television, radio, print, outdoor, major newspapers...

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Comic books. Lesson plans. How drug companies target kids

Posted June 2, 2016 / Drug Marketing, News 0 0 0

Comic books. Lesson plans. How drug companies target kids Stat News Rebecca Robbins The makers of medical products are finding subtle and sophisticated new ways to target kids — a demographic that can bring them hefty profits now, and could grow...

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PSA: You Need To Update Your Facebook Privacy Settings Again To Opt Out Of New Targeted Ads

Posted June 2, 2016 / News, Online Advertising 0 0 0

PSA: You Need To Update Your Facebook Privacy Settings Again To Opt Out Of New Targeted Ads Consumerist Kate Cox Facebook announced in recent weeks that they’re expanding their advertising empire. With that change, came a stealthy new privacy...

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