Snapchat Is Partnering With Amazon to Test a Visual Search Tool AdWeek Marty Swant Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a “visual...
READ MORENew Pressure on Google and YouTube Over Children’s Data The New York Times Sapna Maheshwari In the context of a growing national debate on tech and privacy, Google has come under increased scrutiny for how it may be tracking and targeting...
READ MOREWebsites of Kinder chocolate banned over ads targeting children The Guardian Rebecca Smithers A series of websites, an app and a YouTube channel promoting Kinder chocolate and toys have been banned in the UK for aiming junk food advertising at...
READ MOREWhy NASA’s next rockets might say Budweiser on the side The Washington Post Christian Davenport The constant creep of corporate America into all aspects of everyday life — from the Allstate Sugar Bowl to Minute Maid Park — may soon conquer a new...
READ MOREUnethical ploy by Kentucky Fried Chicken September 9, 2018 It’s one thing to advertise to children. It’s another thing entirely to pay parents to turn their offspring into an advertisement. But that’s what Kentucky Fried Chicken (KFC) is doing...
READ MOREFCC chairman says Twitter, Facebook, Google may need transparency law The Verge Jacob Kastrenakes The leader of the Federal Communications Commission says that major web companies like Facebook, Twitter, and Google have offered little...
READ MOREThe Hot College Gig: Online Brand Promoter The New York Times Claire Ballentine Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to...
READ MOREAmazon Sets Its Sights on the $88 Billion Online Ad Market The New York Times Julie Creswell Verizon doesn’t sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise...
READ MORETHE ADDICTIVE WORLD OF TOY UNBOXING VIDEOS GIVES KIDS THE WRONG IDEA ABOUT HOW TO HAVE FUN Quartzy Annabelle Timsit Kids love playing with toys. But apparently, they love watching other kids play with them, too. That’s the appeal behind toy...
READ MORE‘Unhealthy’ Food Ads Banned Under New ASA Rules in UK The National Law Review Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat, Salt and Sugar (HFSS) products to...
READ MOREBRANDS ARE PAYING INFLUENCERS $75K+ TO TRASH THEIR COMPETITORS THE OUTLINE Paris Martineau Over the last three years, the Federal Trade Commission (FTC) has cracked down on Instagram influencers, forcing users to disclose sponcon and brand...
READ MOREInfant formula ruling aims to protect breast-feeding RNZ Maja Burry The Commerce Commission has given interim approval to tighter controls on infant formula. The change will mean manufacturers will not target advertising at parents of babies...
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