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FTC complaint alleges Google, Disney & others profit from deceptive ads aimed at kids

Posted October 25, 2016 / Influencer Marketing, Influencer Marketing, News 0 0 0

FTC complaint alleges Google, Disney & others profit from deceptive ads aimed at kids Tech Crunch Sarah Perez Consumer watchdog groups, CCFC, Public Citizen, and the Center for Digital Democracy, are again targeting the deceptive advertising...

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Advocacy groups urge crackdown on ‘influencer’ marketing aimed at children

Posted October 25, 2016 / News 0 0 0

Advocacy groups urge crackdown on ‘influencer’ marketing aimed at children The Washington Post Sarah Halzack In the fast-changing digital world, companies are looking for new marketing tactics to reach their audiences. Many of them have turned to...

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Health chiefs call for worldwide ban on junk food advertising to children

Posted October 25, 2016 / Food Marketing, News 0 0 0

Health chiefs call for worldwide ban on junk food advertising to children The Courier UK The World Medical Association (WMA) said that children are spending more time than ever in front of screens as it called for more to be done to tackle the...

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Women now drink as much alcohol as men, global study finds

Posted October 25, 2016 / Alcohol Advertising, News 0 0 0

Women now drink as much alcohol as men, global study finds The Guardian Sarah Boseley Women have caught up with men in the amount of alcohol they drink and are doing increasing amounts of damage to their health as a result, according to a global...

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Social media influencers turn followers into dollars

Posted October 24, 2016 / Instagram Endorsements, News 0 0 0

Social media influencers turn followers into dollars CBS News Andrew Bachelor, Amanda Cerny, Logan Paul. If you know these names, you’re likely a millennial. If you don’t, here’s what you should know: They are “social media influencers” —...

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Ban Sought in U.S. for YouTube Ads ‘Masquerading’ as Kids’ Shows

Posted October 21, 2016 / News, Online Advertising, YouTube 0 0 0

Ban Sought in U.S. for YouTube Ads ‘Masquerading’ as Kids’ Shows Bloomberg Todd Shields Consumer privacy watchdogs asked U.S. regulators to stop Google and other companies from running online children’s programs laden with unlabeled...

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Complaint Filed Against Unfair and Deceptive Practices Used by Google, Disney’s Maker Studios, DreamWorks-Owned AwesomenessTV, and Other Companies, by Leading Advocacy Groups

Posted October 21, 2016 / Campaign Updates 0 0 0

Complaint Filed Against Unfair and Deceptive Practices Used by Google, Disney’s Maker Studios, DreamWorks-Owned AwesomenessTV, and Other Companies, by Leading Advocacy Groups The Center for Digital Democracy (CDD), Campaign for a Commercial-Free...

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New restrictions proposed on advertising food to children, Health Minister says

Posted October 20, 2016 / Food Marketing, News 0 0 0

New restrictions proposed on advertising food to children, Health Minister says NZHerald Martin Johnston The advertising of chips, chocolate, sugary fizz and other junk foods face new restrictions following a review. “The major code change...

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New regulations prohibit hospitals from providing gift bags with formula marketing materials

Posted October 20, 2016 / Infant Formula Marketing, News 0 0 0

New regulations prohibit hospitals from providing gift bags with formula marketing materials NEWS 10 Joe Gullo New regulations by the New York Department of Health will prohibit hospitals and affiliated clinics from giving out gift bags that...

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UK influencers flout disclosure rules on branded posts

Posted October 19, 2016 / Instagram Endorsements, News 0 0 0

UK influencers flout disclosure rules on branded posts Digiday Grace Caffyn Influencer marketing is winning a bigger slice of brands’ budgets. But on Instagram, it’s not always obvious what’s an ad, because so many popular Instagrammers are...

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How Free Web Content Traps People In An Abyss Of Ads And Clickbait Listen· 37:21

Posted October 18, 2016 / News, Online Advertising 0 0 0

How Free Web Content Traps People In An Abyss Of Ads And Clickbait NPR If you feel like Internet ads are more pervasive and invasive than ever before, you’re not alone. Author Tim Wu tells Fresh Air’s Terry Gross that the Web has...

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Fiat Chrysler targets kids though social media to sell minivan

Posted October 17, 2016 / News, Online Advertising, Social Media 0 0 0

Fiat Chrysler targets kids though social media to sell minivan Reuters Bernie Woodall Fiat Chrysler Automobiles, which popularized the minivan three decades ago and remains its top seller, is seeking to stay on top with a social media campaign...

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