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Hidden digital ads pushing children to eat fatty food, health experts warn

Posted November 7, 2016 / Advergames, Food Marketing, News, Online Advertising 0 0 0

Hidden digital ads pushing children to eat fatty food, health experts warn Reuters Kate Kelland Children in Europe are bombarded with hidden digital advertising and marketing promoting fatty, sugary and salty foods that is damaging their health...

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New WHO/Europe report calls for urgent action to protect children from digital marketing of food

Posted November 4, 2016 / Food Marketing, News 0 0 0

New WHO/Europe report calls for urgent action to protect children from digital marketing of food World Health Organization For the first time, researchers and health experts have undertaken a comprehensive analysis of the concerning situation in...

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L.A. Teachers to McDonalds: Stay Away From Our Students

Posted November 3, 2016 / Food Marketing, News 0 0 0

L.A. Teachers to McDonalds: Stay Away From Our Students This week, Los Angeles teachers made it very clear: it’s time for McDonald’s to stay away from their students and schools. “Across the country and in Los Angeles, McDonald’s is exploiting...

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MyPillow Subjected To Plenty Of Legal Tossing And Turning

Posted November 2, 2016 / Drug Marketing, News 0 0 0

MyPillow Subjected To Plenty Of Legal Tossing And Turning Consumerist Laura Northrup Sleeping on the wrong pillow can make you pretty miserable, but that doesn’t mean that sleeping on the right pillow is a magical medical treatment. MyPillow, a...

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Get ready for more drug ads: Facebook is making a bid for pharma dollars

Posted November 1, 2016 / Drug Marketing, News, Social Media 0 0 0

Get ready for more drug ads: Facebook is making a bid for pharma dollars Facebook wants a much bigger cut of the billions that pharma companies spend every year on advertising. And that means you’re soon likely to see more drug ads — both overt...

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Is Facebook allowing ads that discriminate against ethnicity?

Posted November 1, 2016 / News, Online Advertising 0 0 0

Is Facebook allowing ads that discriminate against ethnicity? The Drum Natalie Mortimer The social media giant’s ad platform allows advertisers to target specific user groups based on information provided by Facebook users, however a report...

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Baby Food Marketing Often Contradicts Expert Advice

Posted November 1, 2016 / Food Marketing, Infant Formula Marketing, News 0 0 0

Baby Food Marketing Often Contradicts Expert Advice UConn Today Daniel P. Jones Marketing for baby and toddler food and drinks often contradicts the advice of health professionals, using messages that may lead parents to believe these commercial...

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Groups to National Park Service: Do Not Partner With Alcohol Companies, Display Alcohol Ads in Parks

Posted October 27, 2016 / Campaign Updates 0 0 0

Oct. 27, 2016 Groups to National Park Service: Do Not Partner With Alcohol Companies, Display Alcohol Ads in Parks Allowing Alcohol Logos in National Parks Disregards Public Health, Puts Youth at Risk WASHINGTON, D.C. – Allowing alcohol company...

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Consumer groups say FTC shouldn’t allow ‘influencer’ marketing to kids

Posted October 25, 2016 / Influencer Marketing, News 0 0 0

Consumer groups say FTC shouldn’t allow ‘influencer’ marketing to kids Consumer Affairs Sarah D. Young Influencer marketing has helped many brands reach new audiences and sell more of their product — but should kids be...

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Google, Awesomeness TV and Maker Studios Come Under Fire for Influencer Marketing to Kids

Posted October 25, 2016 / Influencer Marketing, News 0 0 0

Google, Awesomeness TV and Maker Studios Come Under Fire for Influencer Marketing to Kids Ad Age Jeanine Poggi A group of industry watchdogs are calling for Google, DreamWorks’ Awesomeness TV, Walt Disney’s Maker Studios and two other...

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Watchdog group demands FTC set guidelines to stop ‘influencer marketing’ to children

Posted October 25, 2016 / Influencer Marketing, News 0 0 0

Watchdog group demands FTC set guidelines to stop ‘influencer marketing’ to children The Drum Laurie Fullerton The Center for Digital Democracy (CDD) and two other non-profit groups filed a complaint at the Federal Trade Commission...

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Youth-targeted influencer marketing earns ire of advocacy groups

Posted October 25, 2016 / Influencer Marketing, News 0 0 0

Youth-targeted influencer marketing earns ire of advocacy groups Marketing DIVE David Kirkpatrick The use of social media influencers by brands is gaining steam as digital celebrities build impressive audiences. The trend also points to...

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