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Why Everyone Is Upset With Kim Kardashian’s Latest #SponCon

Posted April 14, 2017 / Drug Marketing, Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

Why Everyone Is Upset With Kim Kardashian’s Latest #SponCon Refinery 29 Morgan Baila Fresh off of Kendall Jenner’s Pepsi ad backlash, Kim Kardashian is boldly opening up a Pandora’s box of her own in terms of botched...

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Oregon Lawmakers Trying To Prevent Marijuana Shops From Selling Customer Info

Posted April 12, 2017 / Data collection, Marijuana, News, Privacy 0 0 0

Oregon Lawmakers Trying To Prevent Marijuana Shops From Selling Customer Info Consumerist Mary Beth Quirk If you live in a state with legalized recreational marijuana and take advantage of your right to shop at your local pot shop, that retailer...

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Groups to NYC Council Members: Stop Alcohol Advertising to Kids on Public Transit

Posted April 10, 2017 / Alcohol Advertising, Campaign Updates, News 0 0 0

Groups to NYC Council Members: Stop Alcohol Advertising to Kids on Public Transit WASHINGTON, D.C. − New York City should protect public health and promote health equity by refusing to allow advertisements for alcohol from its public...

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Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Posted March 20, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, Native Advertising, News, Online Advertising 0 0 0

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

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If Your Apartment Is #SponCon You Have To Tell Us

Posted March 17, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News, Online Advertising 0 0 0

If Your Apartment Is #SponCon You Have To Tell Us Jezebel Brendan O’Connor Tavi Gevinson recently moved into a new apartment in what real-estate developers would like you to call the Brooklyn Culture District and which is actually called...

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When the Darkness Lurking Beneath Comes Into the Light

Posted March 16, 2017 / News, Public Spaces, Targeted Advertising 0 0 0

When the Darkness Lurking Beneath Comes Into the Light Huffington Post Sean C. Lucan Targeted Subway Ads Push Unhealthy Foods on the Vulnerable Trying to eat healthy? Many of us are. Unfortunately, our attempts are often challenged by pervasive...

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Facebook Tells Developers To Quit It With The “Surveillance” Already

Posted March 15, 2017 / Data collection, News, Privacy 0 0 0

Facebook Tells Developers To Quit It With The “Surveillance” Already Consumerist Kate Cox Your phone knows where you are, because it’s there with you. And when you use social media to post photos and talk with friends about an event you’re at...

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The future of online advertising is big data and algorithms

Posted March 14, 2017 / Data collection, News, Privacy 0 0 0

The future of online advertising is big data and algorithms The Conversation The challenge facing advertisers and advertising professionals is remaining relevant in the face of a fundamental technological change. Namely, algorithms and big data...

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Montreal lawyer aims to sue McDonald’s for advertising to children

Posted March 14, 2017 / Food Marketing, Marketing to kids, News 0 0 0

Montreal lawyer aims to sue McDonald’s for advertising to children Montreal Gazette Jason Magder Joey Zukran is the lawyer heading a petition for a class-action lawsuit against the multinational restaurant chain, filed in the name of...

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14-year old pushing lawmakers for stricter pot advertising laws

Posted March 14, 2017 / Marijuana, News, Public Spaces 0 0 0

14-year old pushing lawmakers for stricter pot advertising laws KATU News Chris Liedle A Portland-area middle school student started an online petition pushing local and state lawmakers to create stricter guidelines on marijuana-related...

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Victory: Pokemon GO won’t send kids to sponsors’ locations

Posted March 13, 2017 / Marketing to kids, News, Public Spaces 0 0 0

Victory: Pokemon GO won’t send kids to sponsors’ locations Campaign for a Commercial-Free Childhood David Monahan CCFC members demanded that children be protected from sneaky marketing when playing Pokemon GO, and got results! Pokemon GO...

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INFLUENCER-IN-CHIEF? TRUMP AND EXXONMOBIL

Posted March 10, 2017 / News, Trump 0 0 0

INFLUENCER-IN-CHIEF? TRUMP AND EXXONMOBIL Truth in Advertising On most days the White House’s Statements and Releases page is a snoozefest. Since Inauguration Day, it’s comprised mainly of “readouts” of the president and vice president’s calls...

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