Native Ads On EvanTube Need Better Disclosures, Watchdog Says
An ad industry watchdog has called foul on the popular EvanTube channels, featuring 10-year-old boy Evan “unboxing” and reviewing toys.
Many of the videos on Evan’s three YouTube channels — including EvanTubeHD — are actually forms of native advertising, according to the Children’s Advertising Review Unit, a self-regulatory group administered by the Better Business Bureau. The organization said in an opinion unveiled on Monday that some of those clips didn’t include adequate disclosures.
Read more: http://www.mediapost.com/publications/article/284523/native-ads-on-evantube-need-better-disclosures-wa.html