MPs back fresh curbs on ‘misleading’ formula milk marketing claims
A Scottish National party MP has received unanimous Commons backing for new legislation to curb “misleading and scientifically questionable claims” in the marketing of formula milk for babies.
Alison Thewliss introduced her proposal, which has cross-party support, via the 10-minute rule in the House of Commons on Wednesday. After gaining parliamentary approval with no opposition, she can now bring a draft bill for legislation governing the marketing of replacement breast milk products into line with World Health Organisation policy for a second reading before parliament in February.
Although the WHO introduced an international marketing code more than 30 years ago to prevent aggressive practices in formula milk promotion, the UK has never fully implemented it.
Thewliss, MP for Glasgow Central, said legislation was needed to tackle a legal loophole that allows “scientifically questionable” claims about the health benefits of formula milk to be printed in reputable medical and nursing journals.