Marketers Fuel the Sugary Drink Habits of Latino Preschoolers

Salud Today
Cliff Despres

The average Latino infant has 3.8 hours of TV exposure a day, and TV and other media usage remains high as Latino kids get older.

Sugary drink marketers are taking full advantage.

Latino preschoolers saw 23% more #SugaryDrink ads on Spanish TV in 2013 than in years prior, according to new Sugary Drinks and Latino Kids research from Salud America!, an obesity prevention network under Dr. Amelie Ramirez at UT Health San Antonio.

Ads for sugary beverages were more commonly found on Spanish-language than English-language TV. Ad spending on sugary drinks on Spanish-language TV rose 44% from 2010 to 2013, a study found.

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