Lawsuits Claim “100% Natural” Label On Nature Valley Granola Bars Is Deceptive

Mary Beth Quirk

What exactly constitutes a “100% natural” food is a matter of much debate, but four new lawsuits argue that granola shouldn’t claim to be 100% natural because if contain small amounts of a common pesticide.

The actions, all filed by attorneys with The Richman Group out of Brooklyn, claim that General Mills is deceiving customers with a label on Nature Valley granola bars that says the snacks are “made with 100% natural grain oats,” because the products contain small amounts of a widely used pesticide called glyphosate.

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