Industry Self-Regulation of Marketing to Kids is Worthless – McDonald’s Edition
So maybe you’ve heard of The Canadian Children’s Food and Beverage Advertising Initiative Commitment (CAI) – it’s the voluntary program that the food industry has adopted as their defense against a legislated ad ban for marketing their products to children. The thinking goes that legislated regulation (which undoubtedly will be stricter than the CAI) isn’t necessary if the industry is able to police itself.
Just a few weeks ago I wrote about the Heart and Stroke Foundation’s newest report card on health, The Kids Are Not Alright, which highlighted the fact that companies signed onto the CAI were serving up millions of online annual junk food advertisements to kids.
Well here’s yet another example of the failure of industry self-regulation.