Celebrities on Instagram are not disclosing paid endorsements, deceiving followers.

On September 7, 2016, Public Citizen sent a letter to the FTC, demanding that it take immediate action to change the culture around paid endorsements on Instagram.

Based on an investigation conducted by Public Citizen and what is clear to anyone who browses popular Instagram profiles, Instagram has become a platform for disguised advertising directed towards young consumers.

Click on any image below to scroll through a slideshow of examples.


FASHIONBeauty ProductsFitnessFood