Companies Agree To Stop Promoting Beauty Products With Synthetic Ingredients As “All Natural”

By Ashlee Kieler
One would assume when buying a product marketed as “all-natural” or “100% natural” that said product wouldn’t contain synthetic ingredients like phenoxyethanol or polyethylene, right? Wrong. At least, that’s the cases for five companies facing action by federal regulators for allegedly making false claims about their products’ ingredients.

The Federal Trade Commission today announced that it had reached deals in which four companies have agreed to settle charges that they falsely claimed their personal-care products were “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients.

“‘All natural’ or ‘100 percent natural’ means just that — no artificial ingredients or chemicals,” Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, said in a statement.

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