Snapchat rolls out self-serve shoppable ads globally The Drum John McCarthy Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its e-commerce revenues with a multitude of updates. The move shows the company is...
READ MORESnapchat Is Partnering With Amazon to Test a Visual Search Tool AdWeek Marty Swant Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a “visual...
READ MOREHOW TO TURN OFF SNAPCHAT’S STALKERISH SNAP MAP FEATURE The Wired ELIZABETH STINSON SNAPCHAT HAS ALWAYS known exactly where you are. What, you thought everyone saw that “Greetings from the Brooklyn Bridge” filter? Until recently, Snapchat didn’t...
READ MOREPepsi is putting Snapchat barcodes on millions of soda bottles Digiday Tanya Dua Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition...
READ MOREL’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day AdWeek Lauren Johnson If you use Snapchat’s popular lenses today, chances are you’ll see an ad for L’Oréal Paris. The brand created a custom graphic...
READ MOREFacebook Is Developing Animated Selfie Masks for Brands Advertising Age Garett Sloane Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media and ad...
READ MOREWhy Snapchat’s New Search Bar Is a Welcome Sign for Brands Advertising Age Garett Sloane Snapchat has given brands and publishers new hope that they could get discovered. On Thursday, the messaging and media app revamped the design of its...
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