Should Music Videos Have to Disclose Product Placement? Pitchfork Jessica Meiselman In the first seconds of DJ Khaled’s video for “I’m the One,” the camera pans onto him inserting a Beats branded earbud into his ear. He speaks into the...
READ MOREBig Soda and the rise of product placement Marketplace Kai Ryssdal and Adhiti Bandlamudi Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. Coca Cola buying Columbia Pictures in...
READ MOREFTC Finalizes Settlement With Warner Bros. Over Secret Influencer Marketing AdAge Kate Kaye Players of Warner Bros-produced game “Middle Earth: Shadow of Mordor” have more enemies than creatures like Ratbag the Meat Hoarder, like...
READ MOREPaid $75,000 to Love a Brand on Instagram. But Is It an Ad? The New York Times Sapna Maheshwar For marketers contending with consumers who use ad blockers online and have cut the cord to their TVs in favor of streaming services, social media has...
READ MOREKardashians in Trouble Over Paid Product Endorsements on Instagram Yahoo Janko Roettgers The Kardashian family is known for over-sharing, but a consumer watchdog group alleges that Kim & Co. have crossed a line with some of their social...
READ MORENew technology could add product placement to old TV programmes The Guardian Kate Bulkley Your favourite episodes of Friends could soon come with added product placement following the rollout of new technology that digitally inserts branded goods...
READ MOREHulu’s delicate dance with advertisers and consumers Los Angeles Times Yvonne Villarreal Product integration, in which products are blended into scenes, is hardly a new phenomenon. But the practice is becoming more prevalent in an era of...
READ MOREThere Are Tons of Ads on Netflix, You Might Just Not be Noticing Them Extreamest Rob Toledo Netflix prides itself on being recognized as an advertisement-free television and movie experience. And Netflix knows its customers will go ballistic if...
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