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Verizon throttling could trigger FTC investigation of deceptive practices

Posted August 28, 2018 / Data collection, FTC, News in Data collection, FTC, News 0 0 0

Verizon throttling could trigger FTC investigation of deceptive practices arstechnica JON BRODKIN Thirteen Democratic members of Congress on Friday asked the Federal Trade Commission to investigate Verizon’s recent throttling of the Santa...

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Big Tobacco’s Global Reach on Social Media

Posted August 27, 2018 / Influencer Marketing, News in Influencer Marketing, News 0 0 0

Big Tobacco’s Global Reach on Social Media New York Times Sheila Kaplan It’s been years since the tobacco industry promised to stop luring young people to smoke cigarettes. Philip Morris International says it is “designing a smoke-free future.”...

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Companies cease sales of e-liquids with labeling or advertising that resembled kid-friendly foods following FDA, FTC warnings

Posted August 24, 2018 / e-cigarettes, Marketing to kids, News in e-cigarettes, Marketing to kids, News 0 0 0

Companies cease sales of e-liquids with labeling or advertising that resembled kid-friendly foods following FDA, FTC warnings FDA The U.S. Food and Drug Administration today announced that all 17 manufacturers, distributors and retailers that...

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INSIGHT: Retailers Should Check Their Social Media Practices Before the FTC Makes Its Next Move

Posted August 23, 2018 / FTC, Influencer Marketing, News in FTC, Influencer Marketing, News 0 0 0

INSIGHT: Retailers Should Check Their Social Media Practices Before the FTC Makes Its Next Move Bloomberg Law Meegan Brooks, Steptoe & Johnson LLP, and Nilda Nejah, Corporate Counsel, ThredUp Inc. As customers learn to jump, swipe, and pay...

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To Reach Men, Advertisers Dial In to Sports Radio

Posted August 20, 2018 / News in News 0 0 0

To Reach Men, Advertisers Dial In to Sports Radio Jason Notte NYTimes Sports programming isn’t the most popular stop on the radio dial in Portland, Ore. The top sports radio station in June, KFXX-AM, ranked 21st out of the market’s 35 stations...

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NCPG Letter to McDonald’s Regarding Happy Meal Campaign Featuring Nintendo’s Super Mario Figurine with a Toy Slot Machine

Posted August 17, 2018 / Marketing to kids, News in Marketing to kids, News 0 0 0

NCPG Letter to McDonald’s Regarding Happy Meal Campaign Featuring Nintendo’s Super Mario Figurine with a Toy Slot Machine CAIT HUBLE NCPG Dear Mr. Gibbs and Mr. Matthews: We believe the August 2018 McDonald’s Happy Meal campaign featuring...

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YOUTUBE VIDEOS ARE DESIGNED TO TRICK PEOPLE INTO WANTING PLASTIC SURGERY, STUDY FINDS

Posted August 17, 2018 / News in News 0 0 0

YOUTUBE VIDEOS ARE DESIGNED TO TRICK PEOPLE INTO WANTING PLASTIC SURGERY, STUDY FINDS ANTHONY CUTHBERTSON Independent YouTube has become a source of misinformation on medical procedures, a study has found, with marketing campaigns for plastic...

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Presenting Breastfeeding As A Choice Is Contributing To Black Infant Deaths

Posted August 9, 2018 / Infant Formula Marketing, News in Infant Formula Marketing, News 0 0 0

Presenting Breastfeeding As A Choice Is Contributing To Black Infant Deaths Kimberly Seals Allers HuffPost The current and much-needed national conversation regarding America’s black maternal and infant mortality crises is missing a critical...

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Heineken is still worried about Snapchat’s age-gating policies

Posted August 9, 2018 / Alcohol Advertising, Marketing to kids, News, Social Media in Alcohol Advertising, Marketing to kids, News, Social Media 0 0 0

Heineken is still worried about Snapchat’s age-gating policies Seb Joseph Digiday Snapchat has made moves to address the age-gating concerns of alcohol advertisers over the last year, and it’s gotten Budweiser and Moët to buy into the...

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Schools Should Remain a Sanctuary from Corporate Ads

Posted August 1, 2018 / Campaign Updates, News, School Advertising in Campaign Updates, News, School Advertising 0 0 0

July 31, 2018 Schools Should Remain a Sanctuary from Corporate Ads Public Citizen Urges Massachusetts High School to Not Allow Corporate Advertising on School Properties, Websites and Apps WASHINGTON, D.C. – Andover High School should maintain...

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Now for Sale: The Empty Space Inside Retailers’ Packages

Posted July 24, 2018 / Amazon, News in Amazon, News 0 0 0

Now for Sale: The Empty Space Inside Retailers’ Packages The Wall Street Journal Khadeeja Safdar In the sliver of room between a new pair of shoes and the books you ordered online, retailers have found a different way to monetize the empty space...

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Walmart is cozying up to influencers

Posted July 24, 2018 / Influencer Marketing, News in Influencer Marketing, News 0 0 0

Walmart is cozying up to influencers Digiday Ilyse Liffreing In its effort to boost the appeal of its website with lifestyle imagery, Walmart is adding influencer content to its website. The retail giant is working with influencer agency...

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