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L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day

Posted February 14, 2017 / News, Snapchat in News, Snapchat 0 0 0

L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day AdWeek Lauren Johnson If you use Snapchat’s popular lenses today, chances are you’ll see an ad for L’Oréal Paris. The brand created a custom graphic...

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Conway may have broken key ethics rule by touting Ivanka Trump’s products, experts say

Posted February 9, 2017 / News, Trump in News, Trump 0 0 0

Conway may have broken key ethics rule by touting Ivanka Trump’s products, experts say The Washington Post Drew Harwell, Tom Hamburger and Rosalind S. Helderman President Trump’s official counselor, Kellyanne Conway, may have broken a key ethics...

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Alcohol companies fail to follow their own ad rules during the 2017 Super Bowl

Posted February 9, 2017 / Alcohol Advertising, Marketing to kids, News in Alcohol Advertising, Marketing to kids, News 0 0 0

Alcohol companies fail to follow their own ad rules during the 2017 Super Bowl Medical Press Jonathan Noel And Thomas Babor Alcohol companies used controversial marketing tactics in their 2017 Super Bowl commercials, including the use of animals...

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Melania Trump wants to cash in on her First Lady status with fashion and cosmetics collections, but should we really be surprised?

Posted February 8, 2017 / News, Trump in News, Trump 0 0 0

Melania Trump wants to cash in on her First Lady status with fashion and cosmetics collections, but should we really be surprised? The Telegraph Bethan Holt Mrs Trump is suing the corporation that publishes the Daily Mail’s website in New...

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Melania Trump reveals plan to leverage presidency to ink ‘multi-million dollar’ endorsement deals

Posted February 7, 2017 / News, Trump in News, Trump 0 0 0

Melania Trump reveals plan to leverage presidency to ink ‘multi-million dollar’ endorsement deals Think Progress Judd Legum In a lawsuit filed today, First Lady Melania Trump revealed her intention to leverage the presidency to ink new...

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Vox Media Names First COO as Focus Turns to Video, Native Ads

Posted February 6, 2017 / Native Advertising, News in Native Advertising, News 0 0 0

Vox Media Names First COO as Focus Turns to Video, Native Ads Bloomberg Gerry Smith Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s...

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Food And Beverage Industry ‘Marketing Kids To Death’

Posted February 3, 2017 / Food Marketing, Marketing to kids, News in Food Marketing, Marketing to kids, News 0 0 0

Food And Beverage Industry ‘Marketing Kids To Death’ Newsroom American Heart & Stroke wants Canadians to know as far as nutrition is concerned, the kids are not alright; our children and youth are bombarded with ads for unhealthy...

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Want a Successful Native Ad Campaign? That’ll Be $450,000, Please

Posted February 3, 2017 / Influencer Marketing, Native Advertising, News in Influencer Marketing, Native Advertising, News 0 0 0

Want a Successful Native Ad Campaign? That’ll Be $450,000, Please Advertising Age George Slefo Brands that want to run a successful native ad campaign might have to pay as much as $450,000 for a six-month run. But that might be a bargain...

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Medina City Council, school board move forward with naming rights inside recreation center

Posted January 31, 2017 / Marketing to kids, News, School Advertising in Marketing to kids, News, School Advertising 0 0 0

Medina City Council, school board move forward with naming rights inside recreation center Cleveland.com Ann Norman After nearly two years of discussion, the city and the Medina City School District are one step closer to bringing advertising...

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The Problem With Our Media Is Extreme Commercialism

Posted January 31, 2017 / News, Trump in News, Trump 0 0 0

 The Problem With Our Media Is Extreme Commercialism The Nation Victor Pickard  Donald Trump’s victory revealed fundamental flaws in America’s core institutions, especially its media system. While television news, professional journalists, and...

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Marketers Push Pinterest to Ramp Up Advertising

Posted January 30, 2017 / News, Online Advertising, Social Media in News, Online Advertising, Social Media 0 0 0

Marketers Push Pinterest to Ramp Up Advertising The Wall Street Journal Mike Shields Some ad buyers and marketers are still trying to pin down Pinterest. The digital platform, where people post images of everything from future travel destinations...

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Facebook Is Developing Animated Selfie Masks for Brands

Posted January 30, 2017 / Facebook, Influencer Marketing, News, Snapchat in Facebook, Influencer Marketing, News, Snapchat 0 0 0

Facebook Is Developing Animated Selfie Masks for Brands Advertising Age Garett Sloane Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media and ad...

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