Majority of Native Ads Lack Transparency The Wall Street Journal Suzanne Vranica The online publishing world still has plenty of work to do when it comes to making sure readers understand when content is paid for by advertisers, according to a...
READ MOREThe Lines Between Native Advertising and Editorial Content Are Still Blurred eMarketer In December 2015, after studying the issue for more than a year, the US Federal Trade Commission (FTC) issued a lengthy set of recommendations for all relevant...
READ MOREThe Future of the Native Ad Business Business 2 Community Marcelo Garcia Cisneros Native ads, or ads that are made to look like the content that surrounds them, are a growing business. Discussions surrounding native ads have increased as well...
READ MOREFacebook To Pay For Live Videos From Internet Celebrities Consumerist Ashlee Kieler YouTube stars and Instagram aficionados may soon pop-up on your Facebook feed in real-time: the social network is reportedly shelling out $2.2 million to dozens...
READ MOREWarner Bros. Smacked for Deceptive Video Game Promotions The National Law Journal Ryan Barber The FTC reached a settlement with Warner Bros. Home Entertainment Inc. over allegations the company failed to clearly disclose that it paid online...
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