LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes AdWeek Lauren Johnson One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the...
READ MORENearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...
READ MOREVox Media Names First COO as Focus Turns to Video, Native Ads Bloomberg Gerry Smith Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s...
READ MOREWant a Successful Native Ad Campaign? That’ll Be $450,000, Please Advertising Age George Slefo Brands that want to run a successful native ad campaign might have to pay as much as $450,000 for a six-month run. But that might be a bargain...
READ MOREThree Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...
READ MOREIAB: New native ad formats will include virtual reality Native advertising, which typically is designed as an organic part of the user experience, is an important focus for marketers as consumers increasingly grow frustrated with intrusive...
READ MORENative Ads On EvanTube Need Better Disclosures, Watchdog Says MediaPost Wendy David An ad industry watchdog has called foul on the popular EvanTube channels, featuring 10-year-old boy Evan “unboxing” and reviewing toys. Many of the...
READ MOREPaid $75,000 to Love a Brand on Instagram. But Is It an Ad? The New York Times Sapna Maheshwar For marketers contending with consumers who use ad blockers online and have cut the cord to their TVs in favor of streaming services, social media has...
READ MOREKardashians in Trouble Over Paid Product Endorsements on Instagram Yahoo Janko Roettgers The Kardashian family is known for over-sharing, but a consumer watchdog group alleges that Kim & Co. have crossed a line with some of their social...
READ MOREPinterest Follows Rivals Into Selling Video Ads The New York Times Sapna Mahashwari Pinterest is finally taking the plunge that many other tech companies already have: It has started selling video advertising. Video ads from brands like Kate...
READ MOREOne in Four Influencers Asked Not to Disclose Paid Promotion Advertising Age Lindsay Stein One out of four influencers have been asked not to disclose their commercial arrangements with a brand, according to a survey by influencer marketing and...
READ MORE(Updated) Instagram ‘Stories’ Is Just Another Way To Break The Law Forbes Jay McGregor Instagram’s new Snapchat-like feature – Instagram Stories – adds a new layer of functionality to the booming social network. But, with Instagram...
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