93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed

93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed Buzzfeed Katie Notopoulos Anyone who spends time on Instagram knows that celebrities are doing #ads, and also that there are lots of times a celebrity is clearly doing an ad but isn’t...

READ MORE

Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads

Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads Consumerist Chris Morran Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an...

READ MORE

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship Federal Trade Commission After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more...

READ MORE

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

READ MORE

Three Predictions For Native Advertising In 2017

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

READ MORE

Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic

Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic The Fashion Law The rise of fashion industry influencers has been accompanied by a significant spike in federal truth in advertising law violations, particularly from...

READ MORE

Call to bring undisclosed social media endorsements under scanner

Call to bring undisclosed social media endorsements under scanner Exchange 4 Media Consumer advocacy groups in the US are seeking higher accountability and honesty from micoinfluencers, bloggers and celebrity influencers using social media...

READ MORE