Meet the 9-Year-Old Telling You What to Wear The Wall Street Journal Ray A. Smith One of fashion’s “It” girls is actually a girl. Not a young woman. Not a teen. A girl. Giana, known to her 22,800 Instagram followers as Dear Giana, is a photogenic...
READ MOREInstagram Stories have become traffic drivers for publishers and influencers Digiday Tim Peterson Facebook’s algorithm change earlier this year highlighted that the audiences that publishers and influencers cultivated in these walled-garden...
READ MOREFTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last Ryan Barber The National Law Journal This week, the FTC brought its first enforcement action against an influencer—and took the opportunity to issue new...
READ MORE#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products Lexology Foley & Lardner LLP Social media influencers have become one of the most effective channels for companies to reach and engage with their...
READ MOREThis Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud AdWeek Evan Asano Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was...
READ MORECelebrity Influencers Continue to Flout FTC Disclosure Rules JD Supra The Uninfluenced Last fall, national advocacy group Public Citizen sent a report to the Federal Trade Commission alleging that more than 100 “influencers” – actors, musicians...
READ MOREInvestigation Shows That FTC’s Reminder Letters Are Ineffective at Disclosing Paid Posts on Instagram Groups to the FTC: Enforcement Action Needed to Change Influencer Behavior on Instagram WASHINGTON, D.C. – Despite warning letters from the...
READ MOREA Consumer Group Is Asking The FTC To Investigate Celebs For Shady Instagram Ads Buzzfeed Katie Notopoulos In March 2017, the Federal Trade Commission sent “educational” letters to 46 celebrities who it believed weren’t properly disclosing ads on...
READ MOREInstagram Made A Feature To Disclose Celebrity #Sponsored Posts Buzzfeed News Katie Notopoulos Today, Instagram launches a feature that will allow celebrities and “influencers” to make it more clear when they’re doing a post that is sponsored by...
READ MORE93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed Buzzfeed Katie Notopoulos Anyone who spends time on Instagram knows that celebrities are doing #ads, and also that there are lots of times a celebrity is clearly doing an ad but isn’t...
READ MOREFeds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads Consumerist Chris Morran Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an...
READ MOREFTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship Federal Trade Commission After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more...
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