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Coca-Cola to use Olympics sponsorship to push non-fizzy drinks

Posted July 21, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Coca-Cola to use Olympics sponsorship to push non-fizzy drinks The Drum Seb Joseph Coca-Cola will use its sponsorship of the Olympic Games to raise awareness of its non-fizzy drink brands in North America as part of its wider efforts to counter...

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Kellogg and Aldi called out for ‘marketing trickery’

Posted July 20, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Kellogg and Aldi called out for ‘marketing trickery’ AdNews Lindsay Bennett Kellogg and Aldi are just two of the many brands that have come under fire for disguising excessive added sugars as fruit on products. A review of 224 snack...

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Houston activists challenge unhealthy McDonald’s in Children’s Hospital

Posted July 6, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Houston activists challenge unhealthy McDonald’s in Children’s Hospital Liberation Activists in Houston are fighting to stop Texas Children’s Hospital and Ben Taub Hospital from renewing contracts with McDonald’s, which has onsite restaurants...

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Junk food TV ads make children hungry and tempted, charity finds

Posted July 5, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Junk food TV ads make children hungry and tempted, charity finds The Guardian Sarah Boseley Children find junk-food advertising funny and tempting to the extent that one boy told interviewers he could “lick the screen”, according to research by a...

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Eight Countries Taking Action Against Harmful Food Marketing

Posted June 27, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Eight Countries Taking Action Against Harmful Food Marketing The Daily Meal Food Tank This week, Food Tank highlights eight countries that have taken steps to limit the harmful impact of junk-food marketing. Canada Quebec’s law passed in...

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Government Chooses Food Industry Over Children’s Health

Posted June 22, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Government Chooses Food Industry Over Children’s Health Scoop Barbara Stewart The government has failed to take action against the food industry in the fight against childhood obesity, says New Zealand First. “There has been no money spent...

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Kids’ Food Marketing Goes Viral

Posted June 21, 2016 / Food Marketing, News, Online Advertising in Food Marketing, News, Online Advertising 0 0 0

Kids’ Food Marketing Goes Viral Progressive Grocer According to a recent University of Connecticut Rudd Center for Food Policy report, kids are seeing more unhealthy food ads than ever before as brands increase their ad dollars on TV and on...

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Junk food advertising in Canberra could be restricted to tackle childhood obesity

Posted June 9, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Junk food advertising in Canberra could be restricted to tackle childhood Brisbane Times Natasha Boddy The ACT government could restrict junk food advertising aimed at children and remove unhealthy food from supermarket checkouts as it considers...

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Celebrities ‘mainly plug nutrient-poor, high-sugar products’

Posted June 6, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Celebrities ‘mainly plug nutrient-poor, high-sugar products’ The Guardian Tim Radford Celebrity endorsements for food and drink products from A-list stars including Britney Spears, Justin Timberlake, will.i.am, Christina Aguilera and...

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Shareholders Confront McDonald’s ‘McTeacher’s Nights’ Inside Their Annual Meeting

Posted June 3, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

Shareholders Confront McDonald’s ‘McTeacher’s Nights’ Inside Their Annual Meeting Alternet Michael Arria On May 26, a number of McDonald’s shareholders directly challenged top executives at the fast-food franchise’s annual...

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A look at how food makers spin science into marketing

Posted June 3, 2016 / Food Marketing, News in Food Marketing, News 0 0 0

A look at how food makers spin science into marketing Portland Press Herald Candice Choi One of the industry’s most powerful tactics is the funding of nutrition research. It carries the weight of academic authority, becomes a part of scientific...

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Mondelez to shift marketing tactics, expand in-house content creation

Posted June 1, 2016 / Commercial Alert, Food Marketing, News in Commercial Alert, Food Marketing, News 0 0 0

Mondelez to shift marketing tactics, expand in-house content creation Food Dive Carolyn Heneghan Food and beverage brands are embracing content as a way to sell products and engage and entertain consumers. By keeping the products in the...

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