As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up STAT KATE SHERIDAN Anne Marie Ciccarella is not a doctor, though she spends a great deal of time with them. She’s not a researcher, though she routinely...
READ MOREAMA May Push Drug Makers To Include Prices In Advertisements Forbes Bruce Japsen Some doctors within the American Medical Association want the group to begin lobbying for legislation and regulation that requires drugmakers to include prices in...
READ MOREWhy Everyone Is Upset With Kim Kardashian’s Latest #SponCon Refinery 29 Morgan Baila Fresh off of Kendall Jenner’s Pepsi ad backlash, Kim Kardashian is boldly opening up a Pandora’s box of her own in terms of botched...
READ MOREFTC Plans Crackdown on Marketing Claims of OTC Homeopathic Drugs Regulatory Affairs Professionals Society Zachary Brennan The Federal Trade Commission (FTC) on Tuesday announced a new enforcement policy that will hold efficacy and safety claims...
READ MOREMyPillow Subjected To Plenty Of Legal Tossing And Turning Consumerist Laura Northrup Sleeping on the wrong pillow can make you pretty miserable, but that doesn’t mean that sleeping on the right pillow is a magical medical treatment. MyPillow, a...
READ MOREGet ready for more drug ads: Facebook is making a bid for pharma dollars Facebook wants a much bigger cut of the billions that pharma companies spend every year on advertising. And that means you’re soon likely to see more drug ads — both overt...
READ MOREWhat 20 years of drug commercials are doing to Americans’ health VOX Joss Fong TV ads for prescription drugs are illegal in most countries and only became common in the US in the late 1990s. Now, it’s hard to imagine American television...
READ MOREIllinois Sues Controversial Drug Maker Over Deceptive Marketing Practices ProPublica Jessica Huseman Illinois’ attorney general has filed suit against Insys Therapeutics, accusing the controversial pharmaceutical company of using deceptive...
READ MOREBehind the stealth ad campaigns for the EpiPen and other drugs STAT Rebecca Robbins Welcome to the world of unbranded ads, a stealthy and lightly regulated form of drug marketing focused on educating the public about a health condition — which...
READ MOREFDA: Marketing, labeling of animal antibiotics to change in 2017 Food Safety News News Desk The U.S. Food and Drug Administration (FDA) is tightening up regulations on the marketing and labeling of so-called “medically important antimicrobials”...
READ MOREComic books. Lesson plans. How drug companies target kids Stat News Rebecca Robbins The makers of medical products are finding subtle and sophisticated new ways to target kids — a demographic that can bring them hefty profits now, and could grow...
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