Beer and spirits feature in HALF of all TV programmes as campaigners call for tighter advertising restrictions on alcohol

Teenage binge drinking is being fuelled by half of all peak time TV featuring booze including popular soaps, research suggests.

Alcohol is seen in more than 50 per cent of all programmes and 50 per cent of adverts in peak viewing times, the analysis found.

It is estimated that the rate of alcohol consumption in those over 15 in the UK is the eighth highest in Europe.

Campaigners say advertising rules should be tightened on television to avoid teenagers becoming so familiar with alcohol.

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