Banned: unhealthy advertisements aimed at kids in the metro in the Netherlands
I am Expat
As a result of the proposal put forward by Alderman of Health, Eric van der Burg, advertisements promoting unhealthy food to children will be banned from 58 metro stations in Amsterdam, including the stops on the new North-South line.
Initiative to stop unhealthy food promotion in Amsterdam
Amsterdam is partnering with Alliance Stop Child Marketing (Alliantie Stop kindermarketing) and taking measures to tackle the unhealthy adverts aimed at children up to the age of 18.
Promotion of unhealthy food for children is not only banned from metro station billboards, but also at events and activities subsidised by the municipality and at municipal sites. The new measures will affect around 200 shelters, three large billboards and 52 digital signs at the Amsterdam metro stations.