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Instagram Stories have become traffic drivers for publishers and influencers

Posted April 19, 2018 / Influencer Marketing, Instagram, Instagram Endorsements, News, Social Media 0 0 0

Instagram Stories have become traffic drivers for publishers and influencers Digiday Tim Peterson Facebook’s algorithm change earlier this year highlighted that the audiences that publishers and influencers cultivated in these walled-garden...

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ADS OR NOT? DJ KHALED FACES SCRUTINY OVER SOCIAL MEDIA POSTS PLUGGING BOOZE BRANDS

Posted April 11, 2018 / Alcohol Advertising, Campaign Updates, News 0 0 0

ADS OR NOT? DJ KHALED FACES SCRUTINY OVER SOCIAL MEDIA POSTS PLUGGING BOOZE BRANDS AdAge E.J. Schultz A collection of watchdog groups has done the impossible: They slowed down DJ Khaled’s brand plugs on social media, at least for alcohol...

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Netflix Pulls the Plug on Feature Designed to Get Kids Addicted to Netflix

Posted March 15, 2018 / News, Television 0 0 0

Netflix Pulls the Plug on Feature Designed to Get Kids Addicted to Netflix Vanity Fair YOHANA DESTA Netflix will never stop finding new ways to make its users even more obsessed with Netflix. The streaming platform has largely succeeded in that...

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Elimination of Alcohol Ads From New York City Public Transit System Is a Win for Public Health

Posted October 26, 2017 / Campaign Updates 0 0 0

Oct. 25, 2017 Elimination of Alcohol Ads From New York City Public Transit System Is a Win for Public Health Statement of Kristen Strader, Campaign Coordinator, Public Citizen’s Commercial Alert Note: Today, New York City’s Metropolitan...

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Dove apologises for ad showing black woman turning into white one

Posted October 9, 2017 / News 0 0 0

Dove apologises for ad showing black woman turning into white one The Guardian Nicola Slawson Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of...

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How Big Business Got Brazil Hooked on Junk Food

Posted September 18, 2017 / Food Marketing, Infant Formula Marketing, Marketing to kids, News 0 0 0

How Big Business Got Brazil Hooked on Junk Food New York Times Andrew Jacobs and Matt Richtel Children’s squeals rang through the muggy morning air as a woman pushed a gleaming white cart along pitted, trash-strewn streets. She was making...

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Federal Trade Commission Sends Warning Letters to 21 Instagram Influencers

Posted September 13, 2017 / Campaign Updates 0 0 0

New Instagram Influencer Warning Letters Following up on the more than 90 educational letters FTC staff sent to social media influencers and brands in April of this year, the staff has sent warning letters to 21 of the influencers previously...

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Robots Replacing Teachers? Laugh at Your Own Risk.

Posted September 13, 2017 / News, School Advertising 0 0 0

Robots Replacing Teachers? Laugh at Your Own Risk. Emily Talmage This fall, parents in a California school district discovered at a sixth grade open house that their child would no longer have a teacher. Instead, the district had invested in an...

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FTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last

Posted September 11, 2017 / Influencer Marketing, Instagram, Instagram Endorsements, News 0 0 0

FTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last Ryan Barber The National Law Journal This week, the FTC brought its first enforcement action against an influencer—and took the opportunity to issue new...

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LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes

Posted September 7, 2017 / Native Advertising, News, Online Advertising 0 0 0

LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes AdWeek Lauren Johnson One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the...

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Banned: unhealthy advertisements aimed at kids in the metro in the Netherlands

Posted September 6, 2017 / Food Marketing, News 0 0 0

Banned: unhealthy advertisements aimed at kids in the metro in the Netherlands Mina Solanki I am Expat As a result of the proposal put forward by Alderman of Health, Eric van der Burg, advertisements promoting unhealthy food to children will be...

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Back-To-School Marketing In The 21st Century

Posted September 6, 2017 / News, School Advertising 0 0 0

Back-To-School Marketing In The 21st Century Paul Koulogeorge Forbes As long as there have been schools, there have been people marketing to families at the start of the school year. When the school year began at Plato’s Academy in Ancient...

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