A Linguist Who Cracks the Code in Names to Predict Ethnicity The New York Times Perry Garfinkel What do you do at Ethnic Technologies? I lead a team that develops our software that predicts individuals’ ethnic origins based on their full names...
READ MOREThis Pharmacy Ad Suggests “Very, Very Strong Antibiotics” Even When They Won’t Do Any Good Consumerist Chris Morran When you’re sick, it makes sense that you want a pill to just make all the symptoms go away, which is probably why some doctors...
READ MOREAdvertising on Streaming TV Devices Is About to Get More Targeted The Wall Street Journal Mike Shields As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital...
READ MOREMetro might sell naming rights to its stations. Any buyers out there? The Washington Post Fredrick Kunkle Some Metro leaders think it’s time to start selling naming rights to its subway stations because of the agency’s worsening financial plight...
READ MOREIndustry Self-Regulation of Marketing to Kids is Worthless – McDonald’s Edition Weighty Matters So maybe you’ve heard of The Canadian Children’s Food and Beverage Advertising Initiative Commitment (CAI) – it’s the...
READ MOREEnergizing NASCAR’s youth push with new series sponsor The Daytona-Beach News Journal Clayton Park NASCAR expects to get a big boost in its efforts to broaden its appeal among millennials and youths on Sunday. Not just from the action on...
READ MORESelf-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey Alcoholism David H. Jernigan, Alisa Padon, Craig Ross, Dina Borzekowski Results Youth were more likely than adults to recall...
READ MOREOnline Adverts Promoting Unhealthy Foods to Kids Banned in United Kingdom The National Law Review From 1 July 2017, non-broadcast adverts for high fat, salt or sugar (HFSS) foods aimed at children will be banned in the UK. The ban is a response...
READ MOREGerman Officials Tell Parents To Destroy Doll That Records Conversations Ashlee Kieler Consumerist Late last year, research indicated that certain toys may be collecting audio recording and personal information from children and sending that data...
READ MORENew disclosure requirements for native advertising to take effect 1 March Lexology Baker McKenzie From 1 March 2017, the Australian Association of National Advertisers (AANA) Code of Ethics (Code) will include a new provision that requires...
READ MOREChildren targets of junk food marketing Otago Daily News The Government must step in to curb the marketing of unhealthy food to children and young people, argues a leading public health researcher. The call by the University of Auckland’s...
READ MOREPewDiePie Incident Means More Scrutiny for Influencers The Wall Street Journal Mike Shields The very public downfall of YouTube’s top star, PewDiePie, is giving brands a good deal of pause over how they work with influencers to advertise their...
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