Australia extends infant formula marketing regulations

Just Food
Richard Siddle

Further moves have been made in Australia to promote the public health benefits of breastfeeding with a ruling that prevents the promotion of infant formula for babies under 12 months of age.

The Australian Competition and Consumer Commission has re-authorised an agreement it has between manufacturers and importers that means they can’t promote or advertise formula for babies under 12 months of age directly to the public. The ruling is for the next five years and is part of Australia’s wider public health commitment to support and promote breast feeding.

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