A study warns of Spanish children’s overexposure to ‘junk food’ ads on TV
Spanish children are overexposed to TV ads of unhealthy food (burgers, pizzas, soft drinks, chocolate, bakery, etc.) both in generalist and children-oriented channels, a situation that could be described as “worrying” and which promotes childhood obesity.
This follows a pioneering study carried out by scientists from the University of Granada (belonging to the Center of Excellence in Pediatric Research Euristikos and the departments of Pharmacology and Pediatrics) in collaboration with the University Hospital San Rafael (Granada).
The goal of this work was to evaluate the changes experienced by Spanish TV between 2007 and 2013, before and after the entry into force of the Spanish and European public health regulations governing the broadcast of fast food ads on TV. Said regulations came into force in 2011 (Law 17/2011 on Food Safety and Nutrition).