Why Snapchat’s New Search Bar Is a Welcome Sign for Brands

Advertising Age
Garett Sloane

Snapchat has given brands and publishers new hope that they could get discovered.
On Thursday, the messaging and media app revamped the design of its search, opening the possibility that brands and publishers will get more exposure for their Snapchat videos.

The search changes are mostly cosmetic at this point, and they don’t dramatically alter how people discover new accounts. However, it offers a more visual search design that appears readymade for brands and publishers to be able to promote themselves, perhaps eventually paying to find larger audiences.

Snapchat unveiled the search changes on select Google Android phones, but said it would soon roll out more broadly.

Read more: http://adage.com/article/digital/snapchat-s-search-bar-a-sign-brands/307504/