Unethical ploy by Kentucky Fried Chicken
September 9, 2018
It’s one thing to advertise to children. It’s another thing entirely to pay parents to turn their offspring into an advertisement.
But that’s what Kentucky Fried Chicken (KFC) is doing.
KFC launched a breathtakingly unscrupulous contest to lure parents into selling their newborn baby’s identity to KFC — for life.
Parents who name their child “Harland” — after KFC Founder Harland “Colonel” Sanders — and agree to the terms of the contest are eligible to receive $11,000 toward their child’s college education.
Only one child will be selected, leaving many other children — named “Harland” by hopeful parents — stuck with KFC-branded names for life.
The selected child’s identity — including name, pictures, voice, likeness and biographical information — will be owned by KFC for advertising purposes. The company won’t provide any additional compensation or even notify the parents when the child’s likeness is used.
The chosen child will be subject to a lifetime of KFC-branded identity — without THE CHILD’s consent.
KFC aims to manipulate desperate parents who only want to do what’s best for their child.