Television Food Advertising Affects Children as Young as 2

Roberta Alexander

Any parent who has tried to feed lunch to an uninterested toddler knows just how finicky even the smallest people can be.

A new study, published today in the December 2016 issue of Pediatrics, demonstrated how television food advertisements affect the snacking habits of preschool-aged children.

Researchers looked at 60 children ages 2 to 5 years old from New Hampshire and Vermont, according to the study, “Randomized Exposure to Food Advertisements and Eating in the Absence of Hunger Among Preschoolers.”

Adults who eat when they are tired or angry know all about EAH (eating in the absence of hunger), but they may not have realized it started so young.

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