Social media influencers turn followers into dollars
Andrew Bachelor, Amanda Cerny, Logan Paul.
If you know these names, you’re likely a millennial. If you don’t, here’s what you should know: They are “social media influencers” — attractive, young performers who have gained millions of fans on Internet platforms like YouTube, Snapchat and Instagram.
As correspondent Bill Whittaker reports on this week’s 60 Minutes, they are now translating their followers into dollars. Major advertising brands are paying social media influencers millions to persuade their audience what to buy. The influencers have turned what once was a hobby into a multibillion-dollar industry, reports Whittaker.