Social media ban for junk food adverts aimed at children

Hampshire Chronicle
James Johnson

Junk food advertising is to be banned across all children’s media – including online and social – in a landmark decision to help tackle childhood obesity.

The new rules will ban the advertising of food or drink high in fat, salt or sugar (HFSS) across all non-broadcast media targeted at under-16s from July next year, the Committee of Advertising Practice (CAP) said.

The changes bring media such as print, cinema and, crucially, online and social media, into line with television, where strict regulation prohibits the advertising of unhealthy food to children.

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