Pinterest Follows Rivals Into Selling Video Ads

The New York Times
Sapna Mahashwari

Pinterest is finally taking the plunge that many other tech companies already have: It has started selling video advertising.

Video ads from brands like Kate Spade and bareMinerals will start appearing in the virtual scrapbook-like Pinterest feed on Wednesday and into the coming weeks, and Pinterest is hopeful that ads from other brands will soon follow.

The new ads will show up in a silent, GIF-like format within Pinterest’s feed, and will play with sound once clicked. Users will be able to click images, or pins, of featured products next to the videos. That could, for instance, bring them to a brand’s website or allow them to buy the product without leaving Pinterest.

The move puts the social-bookmarking site in competition with the likes of Facebook, Twitter and Snapchat, as well as large digital publishers, which are all vying for the increasingly large amounts of marketers’ digital ad dollars.

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