McDonald’s Asked Teachers to Serve Fries for Free. Now the Teachers Are Fighting Back
Ah, McTeacher’s Night—the occasion for kids to watch their teachers peddle burgers, fries, and sugary drinks. In these tie-ups between schools and the fast-food giant, teachers encourage their students and their families to visit a McDonald’s outlet on a particular evening, and then work behind the counter (uncompensated) in McDonald’s t-shirts. A portion of the night’s sales are donated to the school. The above video depicts one such event held for an Illinois high school in 2012.
McTeacher’s Nights “often raise as little as $1 per student, a ridiculously small amount compared to the time teachers must spend participating and recruiting their students to attend.”
Sound like an edifying spectacle for youth? A labor union called United Teachers Los Angeles thinks not. In a blistering letter recently published in its union newspaper, UTLA vice president Cecily Myart-Cruz lays out the case against McTeacher’s Night. She claims that the events amount to “predatory marketing of fast food to children,” “exploits the trust between teachers and students to promote its junk food,” and “often raise as little as $1 per student, a ridiculously small amount compared to the time teachers must spend participating and recruiting their students to attend.”
Read more: http://www.motherjones.com/environment/2016/09/la-teachers-rebel-against-mcdonalds-mcteacher-nights