Food And Beverage Industry ‘Marketing Kids To Death’
Heart & Stroke wants Canadians to know as far as nutrition is concerned, the kids are not alright; our children and youth are bombarded with ads for unhealthy products all day, every day, influencing their food and beverage choices. This is having a devastating effect on their health and setting up conflict at home.
Marketing is big business and it is sophisticated. Millions of dollars are spent targeting children and youth through multiple channels including TV and online and in multiple settings. New research reveals that over 90% of food and beverage product ads viewed by kids and teens online are for unhealthy products, and collectively kids between the ages of two and 11 see 25 million food and beverage ads a year on their top 10 favourite websites.
It is time for this marketing storm to stop. One of the most effective ways to protect kids and support parents is to implement strong restrictions on the commercial marketing of food and beverages to children and youth, and Heart & Stroke is calling on government to table and pass legislation without delay.