Facebook To Pay For Live Videos From Internet Celebrities
YouTube stars and Instagram aficionados may soon pop-up on your Facebook feed in real-time: the social network is reportedly shelling out $2.2 million to dozens of internet personalities to create content for the recently launched Facebook Live.
While the $2.2 million being paid to internet influencers is a drop in the bucket compared to the $47.8 million going to actual celebrities and media companies like BuzzFeed for their video creation on Facebook Live, the viral video-content makers are often more relatable to audiences.
That means, the WSJ reports, their content is more likely to attract younger fans and their content is more apt to receive a “like” or “share” on Facebook.
Paying for content isn’t a new thing for social networks. The WSJ reports that since 2011, YouTube paid more than $100 million to media companies, Hollywood production companies and online-video creators to create “channels” on the site.