Coming soon to Facebook Watch: sponsored shows

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

Business Insider’s lifestyle brand Insider, for instance, has already premiered two shows for Watch, including “The Great Cheese Hunt” and “It’s Cool, But Does It Really Work?” Insider is now talking to advertising clients about developing shows that advertisers pay for and distribute inside the Watch environment. Other publishers that Facebook is paying to make shows for Watch also said branded shows are part of their game plans for Watch. This includes news and issues publisher Attn, which has two shows so far on Watch; and food video giant Tastemade, which is creating six shows for the platform.

“We’re excited to do this type of work for clients and use all of the same data that we used to come up with our Facebook series,” said Insider’s editor-in-chief Nicholas Carlson. “We’re already out in the market talking to clients about great series ideas that they want to bring to life.”

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