Coalition battles to ban all food and drink advertising to kids in Canada

David P. Ball

They’re calling junk food the “new tobacco” war.

Some of Canada’s largest and most influential health charities — led by the Heart and Stroke Foundation and the Childhood Obesity Foundation — are girding for a battle they’re comparing to their 1990s campaigns against the cigarette industry.

The new target: food and beverage advertising to children. The Stop Marketing to Kids Coalition has blossomed to 10 members and 30 endorsements across Canada. And because of the risk unhealthy products could pretend to be healthy, they’re pushing for a complete ban on all food and beverage advertising aimed at under-18s.

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