93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed

93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed Buzzfeed Katie Notopoulos Anyone who spends time on Instagram knows that celebrities are doing #ads, and also that there are lots of times a celebrity is clearly doing an ad but isn’t...

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Pepsi is putting Snapchat barcodes on millions of soda bottles

Pepsi is putting Snapchat barcodes on millions of soda bottles Digiday Tanya Dua Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition...

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Facebook research targeted insecure youth, leaked documents show

Facebook research targeted insecure youth, leaked documents show Independent Rachael Pells Facebook has come under fire after leaked documents revealed the social media site has been targeting potentially vulnerable children. The allegations...

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Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

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New disclosure requirements for native advertising to take effect 1 March

New disclosure requirements for native advertising to take effect 1 March Lexology Baker McKenzie From 1 March 2017, the Australian Association of National Advertisers (AANA) Code of Ethics (Code) will include a new provision that requires...

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Three Predictions For Native Advertising In 2017

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

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