Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

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New disclosure requirements for native advertising to take effect 1 March

New disclosure requirements for native advertising to take effect 1 March Lexology Baker McKenzie From 1 March 2017, the Australian Association of National Advertisers (AANA) Code of Ethics (Code) will include a new provision that requires...

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Three Predictions For Native Advertising In 2017

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

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Instagram Advertisers Switch From Celebrities To ‘Microinfluencers’

Instagram Advertisers Switch From Celebrities To ‘Microinfluencers’ Buzzfeed Leticia Miranda The push to make social media celebrities and “influencers” more honest about who is paying them to post has been complicated by the rise of a new...

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Inside The Business Of Kardashian-Jenner Instagram Endorsements

Inside The Business Of Kardashian-Jenner Instagram Endorsements Forbes Natalie Robehmed A quick glance at the Instagram accounts of America’s Top-Earning Reality Stars and you’ll notice an affinity for detox teas, waist trainers and...

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