Three Predictions For Native Advertising In 2017

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

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Paid $75,000 to Love a Brand on Instagram. But Is It an Ad?

Paid $75,000 to Love a Brand on Instagram. But Is It an Ad? The New York Times Sapna Maheshwar For marketers contending with consumers who use ad blockers online and have cut the cord to their TVs in favor of streaming services, social media has...

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Kardashians in Trouble Over Paid Product Endorsements on Instagram

Kardashians in Trouble Over Paid Product Endorsements on Instagram Yahoo Janko Roettgers The Kardashian family is known for over-sharing, but a consumer watchdog group alleges that Kim & Co. have crossed a line with some of their social...

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