Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

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Three Predictions For Native Advertising In 2017

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

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Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic

Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic The Fashion Law The rise of fashion industry influencers has been accompanied by a significant spike in federal truth in advertising law violations, particularly from...

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Call to bring undisclosed social media endorsements under scanner

Call to bring undisclosed social media endorsements under scanner Exchange 4 Media Consumer advocacy groups in the US are seeking higher accountability and honesty from micoinfluencers, bloggers and celebrity influencers using social media...

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Is It Time To Get Serious About Cracking Down On Stealth Instagram Ads?

Is It Time To Get Serious About Cracking Down On Stealth Instagram Ads? Consumerist Chris Morran If you’ve used Instagram, you’re almost certainly familiar with apparently real people touting tummy-flattening tea, an array of subscription boxes...

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Now Everyday Instagram Users Face Complaints Over Breaking FTC Ad Rules

Now Everyday Instagram Users Face Complaints Over Breaking FTC Ad Rules Advertising Age Garett Sloane People with a mere dozens or hundreds of followers can promote products on Instagram just like they’re a Kardashian. Unfortunately...

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Influencers, Celebs Come Under Fire in New Letter Urging FTC to Crackdown on Sponsored Posts

Influencers, Celebs Come Under Fire in New Letter Urging FTC to Crackdown on Sponsored Posts The Fashion Law Undisclosed paid ads are a serious problem on Instagram, running through the fashion industry and beyond, and the Federal Trade...

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Kardashians in Trouble Over Paid Product Endorsements on Instagram

Kardashians in Trouble Over Paid Product Endorsements on Instagram Yahoo Janko Roettgers The Kardashian family is known for over-sharing, but a consumer watchdog group alleges that Kim & Co. have crossed a line with some of their social...

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