This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud

This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud AdWeek Evan Asano Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was...

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Investigation Shows That FTC’s Reminder Letters Are Ineffective at Disclosing Paid Posts on Instagram

Investigation Shows That FTC’s Reminder Letters Are Ineffective at Disclosing Paid Posts on Instagram Groups to the FTC: Enforcement Action Needed to Change Influencer Behavior on Instagram WASHINGTON, D.C. – Despite warning letters from the...

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A Consumer Group Is Asking The FTC To Investigate Celebs For Shady Instagram Ads

A Consumer Group Is Asking The FTC To Investigate Celebs For Shady Instagram Ads Buzzfeed Katie Notopoulos In March 2017, the Federal Trade Commission sent “educational” letters to 46 celebrities who it believed weren’t properly disclosing ads on...

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Instagram Made A Feature To Disclose Celebrity #Sponsored Posts

Instagram Made A Feature To Disclose Celebrity #Sponsored Posts Buzzfeed News Katie Notopoulos Today, Instagram launches a feature that will allow celebrities and “influencers” to make it more clear when they’re doing a post that is sponsored by...

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93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed

93% Of Top Celebrity Instagram Ads Aren’t Properly Disclosed Buzzfeed Katie Notopoulos Anyone who spends time on Instagram knows that celebrities are doing #ads, and also that there are lots of times a celebrity is clearly doing an ad but isn’t...

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Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads

Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads Consumerist Chris Morran Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an...

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FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship Federal Trade Commission After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more...

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Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

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