Instagram Stories have become traffic drivers for publishers and influencers

Instagram Stories have become traffic drivers for publishers and influencers Digiday Tim Peterson Facebook’s algorithm change earlier this year highlighted that the audiences that publishers and influencers cultivated in these walled-garden...

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#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products

#FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products Lexology Foley & Lardner LLP Social media influencers have become one of the most effective channels for companies to reach and engage with their...

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This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud

This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud AdWeek Evan Asano Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was...

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Investigation Shows That FTC’s Reminder Letters Are Ineffective at Disclosing Paid Posts on Instagram

Investigation Shows That FTC’s Reminder Letters Are Ineffective at Disclosing Paid Posts on Instagram Groups to the FTC: Enforcement Action Needed to Change Influencer Behavior on Instagram WASHINGTON, D.C. – Despite warning letters from the...

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A Consumer Group Is Asking The FTC To Investigate Celebs For Shady Instagram Ads

A Consumer Group Is Asking The FTC To Investigate Celebs For Shady Instagram Ads Buzzfeed Katie Notopoulos In March 2017, the Federal Trade Commission sent “educational” letters to 46 celebrities who it believed weren’t properly disclosing ads on...

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