Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules

Nearly 40 Percent Of Publishers Ignore FTC’s Native Advertising Rules Forbes Paul Fletcher Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content...

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New disclosure requirements for native advertising to take effect 1 March

New disclosure requirements for native advertising to take effect 1 March Lexology Baker McKenzie From 1 March 2017, the Australian Association of National Advertisers (AANA) Code of Ethics (Code) will include a new provision that requires...

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Three Predictions For Native Advertising In 2017

Three Predictions For Native Advertising In 2017 Forbes Ben Plomion Rules and standards will increase. In 2016, a majority of publishers weren’t following FTC’s native guidelines. As we move into 2017, that’s not a trend that can continue. Why is...

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Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic

Quarterly Brand and Influencer Report: The Good, Bad, and Highly Problematic The Fashion Law The rise of fashion industry influencers has been accompanied by a significant spike in federal truth in advertising law violations, particularly from...

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